In April 2006 we opened our first concept store in Tel Aviv. New dedicated items are introduced to the Lalo treasures shops on a constant basis to maintain a fresh new look. In 2007 a new shop was opened in Eilat and became a great success. Another shop opened In Boston USA and 3 booths in Sofia Bulgaria inside the main shopping malls. In 2009 lalo treasures shops have been opened in Kazakhstan and in Tokyo, Japan. For the future Lalo plans to expand its retail concept to other parts of the world. Shoppers are invited to enter a ‘treasure-chest’ that can transport them to a time of youthful innocence and carefree spirit.